London Business Networking: Making Connections That Actually Lead Somewhere
There is certainly no shortage of business networking in London. On almost any day of the week, you can find breakfasts, lunches, evening events, conferences and informal meet-ups promising the opportunity to make new connections. The difficulty is not finding people to meet; it is finding the time and space to develop business relationships that […]
Why Trust Matters More Than Selling at Networking Events
Most people attend business networking events for commercial reasons. They want to meet potential customers, generate referrals, develop useful partnerships or simply raise the profile of their business. There is nothing wrong with that; networking is, after all, a form of business development. Problems arise when the desire to generate business becomes so obvious that […]
How to Turn Business Connections into Genuine Referrals
Meeting people is relatively easy. Building a business relationship strong enough for somebody to recommend you to one of their customers, colleagues or friends is rather different. This is an important distinction because having a large network does not necessarily mean having a strong referral network. You may have hundreds or even thousands of LinkedIn […]
Networking vs Cold Calling: Which Generates Better Business Leads?
Generating a steady flow of new business is one of the greatest challenges faced by small businesses. You may provide an excellent service and have a strong reputation among your existing customers, but growth still depends upon finding new people who are prepared to buy from you. There are numerous ways to generate business leads, […]
Why Business Networking Still Matters for Growing a Small Business
With social media, SEO, paid advertising, email marketing and AI giving businesses more ways than ever to find customers, you might wonder whether traditional business networking still has a place. It absolutely does. For small businesses in particular, some of the best opportunities still come through people. A recommendation from somebody who already knows your […]