Networking vs Cold Calling: Which Generates Better Business Leads?

Networking vs cold calling: compare the benefits of each approach and discover which can generate better quality leads.

Generating a steady flow of new business is one of the greatest challenges faced by small businesses. You may provide an excellent service and have a strong reputation among your existing customers, but growth still depends upon finding new people who are prepared to buy from you. There are numerous ways to generate business leads, […]

How to Get More Referrals Through Business Networking

Diverse business owners building professional relationships and sharing referrals at a business networking event.

One of the main reasons people join a business networking group is to generate referrals and, ultimately, new business. However, simply attending a meeting, introducing yourself and exchanging contact details is unlikely to produce a consistent stream of opportunities. Successful referral networking depends upon building relationships with people who understand your business, know the type […]